Sunday, March 7, 2010

Temporary high

My general opinion of tattoos is that, while they can look quite cool, I'd never want one myself because, a) I'm a bit of a wimp when it comes to pain and b) well, they're very permanent aren't they? Sure, you may love having Donald Duck on your shoulder now; it's a conversation starter if nothing else, but a few years down the line, he may just serve as a big, web-footed reminder of what a complete idiot you used to be. Saying that though, a Donald Duck tattoo may be preferable to a tattoo of say, your ex's name; after he broke up with Winona Ryder, Johnny Depp changed his "Winona Forever" tattoo to "Wino Forever" (so I guess they just crossed out the "na" part?), which, quite frankly, is just bloody stupid. And even if you don't go for someone's name or a cartoon character, even if you think your tattoo is the classiest, most sophisticated piece of artistry ever to be carved into human flesh, consider this little pearl of wisdom from my mum...

how will it look when you're wearing a wedding dress?

(I can only assume that my mum is directing this thought towards women rather than men, because, let's be honest here, if the groom comes down the aisle in a wedding dress, you've probably got more to worry about than how his tattoos look)
So all in all, tattoos are not for me. However, when I was much younger I was a big fan of the temporary kind; they always seemed to come free on pre-teen magazines like Mizz and Shout. I clearly remember sitting in my room with a wet flannel pressed against my arm, counting to thirty (because you had to count to thirty or it wouldn't work) patiently waiting for the magic to happen. Sparkly suns, flowers, rainbows; I had them all! I was practically a tattoo connoisseur! Sadly though, when I was about 13, we were in school getting changed for PE and some mean girls teased me, saying that fake tattoos were 'so immature' - kids can be so cruel. After that I stopped using them. (apart from last October at my friend's hen party when I bought a pack of My Little Pony transfers and made everyone wear one - we looked AWESOME!)
But HA! In your faces, mean girls! Thanks to Chanel, temporary tattoos are making a comeback!

(images from style.com and Elle UK)

First seen adorning the limbs and decolletages of the models at the S/S 2010 show, the limited edition Chanel tattoos, (officially named "Les Trompe L'Oeil De Chanel"...I have literally no idea what that means...) are available to buy from Selfridges and Chanel stores, though they may have already sold out. Each pack contains five sheets of transfers and they cost £49 (or $75 on the Chanel site) but I just looked on eBay and they're selling for at least twice that amount.

The packs contain a selection of intricate chains, pearls, flowers, swallows and the Chanel interlocked Cs logo, and what's quite clever is that they all fit together, so you can wear as many or as few as you want.

I haven't been able to find any really good quality images of the tattoos, but here's a video of the Chapman sisters (my absolute favourite youtube makeup artists) trying them out;

The £49 price-tag means that I won't be buying them any time soon, but they are very pretty and I can see them being a big hit with all the serious fashionistas out there. It'll be interesting to see whether Chanel has sparked a trend for temporary tattoos, I mean, most of the things we see on the catwalk do eventually trickle through to the high street and I for one would LOVE to see stores like Topshop and Urban Outfitters bring out their own versions!

The more I look at them, the more I think they're actually quite innovative. If temporary tattoos were to become a big trend, imagine how your beauty routine would change! "Foundation - check, mascara - check, lipstick - check, tattoo?" Plus, what implications would there be for accessories?! Do they replace jewellery altogether or could you wear them with necklaces and bracelets layered over? Ooooh just think of the possibilities!

What are your thoughts on these beauties? Would you wear them or do you think they're best left on the catwalk?

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